Before you begin:
Pulse is a short business tune-up tool designed to give you a clear, objective view of how your business is performing.
It works best when answers are considered, honest, and grounded in current reality rather than intention or aspiration.
Who should complete Pulse
Pulse works best when completed by:
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The owner, founder, or managing director, or
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A senior leader with a whole-of-business view
If others contribute, ensure answers reflect a shared understanding rather than individual preferences.
What Pulse will and will not do
Pulse will:
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Highlight strengths and pressure points
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Surface areas where focus is likely to matter most
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Provide a structured view across core business disciplines
Pulse will not:
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Replace professional judgement
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Provide instant solutions
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Cover every nuance of your business
It is a starting point, not an endpoint.
How to think about your answers
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Answer based on how the business operates today, not how you would like it to operate
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If you are unsure, choose the option that is most often true
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Avoid over-analysing individual questions; first instinct is usually sufficient
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Where trade-offs exist, answer based on what actually happens, not what is documented or intended
Pulse is designed to surface patterns, not judge performance.
How to complete Pulse
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Pulse consists of 48 questions across 11 focus areas
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Most people complete it in under 20 minutes
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You can complete it in one sitting
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There are no right or wrong answers
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Confidentiality
Your responses are confidential and are used to generate your individual results.
Aggregate, anonymised data may be used to develop benchmarking insights over time.
After completion
Once you complete Pulse, you will be able to:
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View a high-level snapshot immediately
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Choose whether to unlock deeper insights or prioritised actions
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Decide what, if anything, you want to do next
There is no obligation to proceed beyond the initial snapshot.