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Teamwork
Accountable

We stand in your shoes and set high expectations for ourselves and our client’s, sharing the responsibility to achieve results.

Business-Insights-and-Analytics
Insightful

We bring fresh thinking. Our approach of listening, being attentive and collaborative and validated by your data, drives practical solutions.

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Agile

We’ve Got Your Back. Being informed through insights and being adaptable we help strengthen your resilience in a rapidly changing business environment.

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Pro-Active

Make the Impossible Possible. Our relentless focus on your success helps create tangible and synergistic improvements, resulting in a positive impact on your business.

Rob and Tony collectively have 60 years commercial and finance expertise in business. They are backed by an experienced team of consultants across a broad range of technical disciplines.  As such CopperFox are the ‘one-stop shop’ for all your commercial business needs

Meet The Partners

Rob

Robert Erskine 

Managing Partner

+64 21 254 7169

robert.erskine@copperfox.org

Tony

Tony Rutherford
 
Managing Partner
+64 21 222 7792
tony.rutherford@copperfox.org

 

Our Values

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Clear thinking.
Bold moves.
Lasting impact.

Why CopperFox

Clear thinking. Bold moves. Lasting impact. - The name says how we work.

Copper — conduct, endure, deliver

  • Conductive clarity: Copper carries current. We carry insight to action — connecting strategy to execution without loss.

  • Durable foundations: Copper is reliable infrastructure. We build systems and plans that hold up under pressure.

  • Practical utility: Copper is everyday-useful. Our work is commercial, usable, and measurable — not theoretical.

  • Patina over time: Copper improves with use. We refine, iterate, and compound results.

Fox — sense, adapt, outmanoeuvre

  • Sharp sensing: Foxes pick up weak signals. We detect shifts early — market, regulatory, customer.

  • Adaptive strategy: Foxes thrive in changing environments. We adjust fast without losing direction.

  • Smart execution: Foxes win through agility, not brute force. We prioritise, test, and move decisively.

Copper + Fox = CopperFox

Conductivity × Agility = Impact.

We connect clarity to action (copper) and move smart in disruption (fox) — delivering outcomes that last.

What this means for you

  • Faster from insight to outcome (conductive clarity).

  • Plans that stand up in the real world (durable foundations).

  • Early read on risks & opportunities (sharp sensing).

  • Decisive moves when conditions change (adaptive strategy).

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