Accountable

We stand in your shoes and set high expectations for ourselves and our client’s, sharing the responsibility to achieve results.

Insightful

We bring fresh thinking. Our approach of listening, being attentive and collaborative and validated by your data, drives practical solutions.

Agile

We’ve Got Your Back. Being informed through insights and being adaptable we help strengthen your resilience in a rapidly changing business environment.

Pro-Active

Make the Impossible Possible. Our relentless focus on your success helps create tangible and synergistic improvements, resulting in a positive impact on your business.

Rob and Tony collectively have 60 years commercial and finance expertise in business. They are backed by an experienced team of consultants across a broad range of technical disciplines. As such CopperFox are the ‘one-stop shop’ for all your commercial business needs

Meet The Partners

Robert Erskine

Managing Partner

+64 21 254 7169

robert.erskine@copperfox.org

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Tony Rutherford

Managing Partner
+64 21 222 7792
tony.rutherford@copperfox.org

Download Brief Bio

Our Values

Clear thinking.
Bold moves.
Lasting impact.

Why CopperFox

Clear thinking. Bold moves. Lasting impact. - The name says how we work.

Copper — conduct, endure, deliver

Conductive clarity: Copper carries current. We carry insight to action — connecting strategy to execution without loss.
Durable foundations: Copper is reliable infrastructure. We build systems and plans that hold up under pressure.
Practical utility: Copper is everyday-useful. Our work is commercial, usable, and measurable — not theoretical.
Patina over time: Copper improves with use. We refine, iterate, and compound results.

Fox — sense, adapt, outmanoeuvre

Sharp sensing: Foxes pick up weak signals. We detect shifts early — market, regulatory, customer.
Adaptive strategy: Foxes thrive in changing environments. We adjust fast without losing direction.
Smart execution: Foxes win through agility, not brute force. We prioritise, test, and move decisively.

Copper + Fox = CopperFox

Conductivity × Agility = Impact.

We connect clarity to action (copper) and move smart in disruption (fox) — delivering outcomes that last.

What this means for you

Faster from insight to outcome (conductive clarity).
Plans that stand up in the real world (durable foundations).
Early read on risks & opportunities (sharp sensing).
Decisive moves when conditions change (adaptive strategy).