The latest business news, opinion, trends and analysis from the CopperFox team, in order to help you make sense of an uncertain business environment. Topics covered include: management, finance, big data, business strategy and planning, digital solutions, commercial intelligence, executive mentoring, staff retention, advisory boards, improvement projects and business growth strategies,
Key Questions to Answer in Developing Your Marketing Strategy
Marketing strategy is how you use the resources available to you to build your business, products, and services for your target audience, and comes before tactics. These questions will help address the steps needed to develop a strategy most appropriate for your business.
10 Ways to Deliver Smarter Procurement
Given that margins are determined by the difference between the customer and procurement supply chains, it’s an important element in determining business profitability. We’ve detailed 10 tips on how you can do this better.
Business Mentoring vs Coaching - what's the difference?
𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 and 𝗺𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴 both exist for the same purpose: helping others grow, develop and reach their full potential. This can lead to some people using the words “mentoring” and “coaching” interchangeably, but they do not describe the same type of working relationship. So what are the key differences?
The Importance of Business Planning
Business plans are a bit like road maps: while it’s possible to travel without one, doing so will only increase the odds of getting lost along the way. Here's all that you need to know about them.
Big Data Analytics for Better Business
An introduction to the fundamentals of big data analytics and how it can help supercharge your business growth.
The ultimate Business Shutdown Checklist
The holiday season is imminent so we've compiled the following checklist to help you plan for a break without carrying that extra burden of worrying about what's happening in your absence.
What's in a name?
When Robert Erskine and Tony Rutherford decided to go into business together, they knew that they needed to do something different - and that started with their name: CopperFox.
What are walled gardens in advertising and why are they a problem for your business?
The majority of advertising that spend is concentrated around three companies - Google, Facebook, and Amazon. In this short article, we look at the challenges that these closed-ecosystems or “walled gardens” pose to businesses.
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